Huckberry Case Study

We partnered with the amazing team at Huckberry to create some organic social content highlighting their in house brands, Proof and Wellen. First, we identified a problem in their current marketing funnel. In this case, they had tons of studio content showcasing different products from Proof and Wellen, but had very few lifestyle videos that focused less on product features and more on the experience that both these brands stand for. Next, we brainstormed different outdoor activities that we felt the Huckberry target demographic would resonate with. Given that Huckberry’s mission is all about inspiring adventure, we led with fly fishing in the beautiful Rocky Mountains. They loved it.

The outcome of this campaign was a resounding success. Our video reached over 38k users, with 157 shares, and 696 likes. The images are being used across their website, social feed, and paid ad library. Here’s what Huckberry had to say about their experience working with us… “Owen and his team delivered versatile, on brand content that exceeded expectations, performed incredibly well on social, and made the entire process smooth and collaborative